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by Lipika Deka
Crypto detractors amidst the market crash have now focused their attention on Hollywood actor Matt Damon for his memorable TV ad where he was seen encouraging people to invest in digital currency.
In the 60-second clip, Damon hailed people’s investment in cryptocurrency as the next great human endeavor and compared it to the historic Wright Brothers who invented human flight or astronauts’ landing on the moon.
The commercial had Damon boasting that “Fortune favors the brave,” while strolling down a minimalist hallway straight out of a science fiction movie, with visions of some of the world’s great explorers appearing on each side.
The promotion which got a positive response from crypto enthusiasts was also trolled on Twitter by critics who accused him of selling regular people with “wholly artificial assets.”
Things haven’t changed as trolls have returned, this time with renewed vigor! One ‘investigative reporter’ Ken Klippenstein called out Damon for probably earning millions to make the ad. Klippenstein tweeted in January:
“Matt Damon doing a crypto ad. Jesus Christ does he not have enough money already pic.”
Another by the name of Jon Schwarz, pointed out how much money people would potentially lose if they were moved by Damon’s TV ad, which premiered in late October.
“If you bought $1000 of a bitcoin ETF when Matt Damon’s “Fortune Favors the Brave!” crypto ad premiered on October 28 last year, you would now have $554.”
Damon’s crypto ad received the most attention
The Bourne Identity star isn’t alone to throw their weight behind the digital currency. Celebrities like Kim Kardashian, Stephen Curry, Tom Brady, Spike Lee, Alec Baldwin, and Neil Patrick Harris, are among many to extend support for the asset class.
But it was Damon’s widely promoted “Fortune favors the brave” ad that received the most attention, even sparking discussion on the deepening connection between celebrity and virtual currency.
A few critics on social media were wondering if Damon feels bad about pushing cryptocurrency. One person tweeted that the crypto crash isn’t funny because some people might have been seriously hurt by following Damon’s lead.
Others speculated that maybe Damon doesn’t feel that bad.
“Matt Damon isn’t sweating that Super Bowl ad urging you to invest in crypto — after all, Matt got paid in good old-fashioned U.S. dollars,” said one Twitter user.
