Digital asset management (DAM) software company PhotoShelter announced today that it acquired UK-based DAM provider Third Light. PhotoShelter lists over 1,300 clients, including enterprises, brands, sports leagues and universities.
Third Light boasts more than 300 global clients. The deal adds Third Light’s flagship application, Chorus, to PhotoShelter’s offerings.
These Third Light customers will have access to PhotoShelter’s advanced capabilities and enterprise security, which has taken DAM technology forward since PhotoShelter first introduced a cloud archive for photographers 15 years ago.
Read more: Real Story on MarTech: Getting to DAM 3.0
Why we care. As Andrew Fingerman, PhotoShelter’s CEO, says in a company statement: “We approach digital asset management as more than a place for storing assets, but as a facilitator for fostering active collaboration and workflow simplicity.”
More than ever, remote creative teams need to streamline their workflow, as well as surface and deliver creative assets in the most efficient way possible. The bar is being raised by consumer demand for dynamic visuals across all touchpoints.
About The Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.