Business
Why a ‘Surprise’ Kickstarter Hit Actually Took a Year of Intense Planning
It still has 12 days to go, but the team behind Boona, a buzzy new tandem showerhead, blasted through its $10,000 Kickstarter goal last month, collecting $619,733 in funding so far. While that kind of response is the dream of every founder who goes the crowdfunding route, the campaign is hardly the scrappy amateur effort typically associated with the… […]