Burger King looks to viral jingle to lift sales in choppy economy
NEW YORK, April 18 (Reuters) – Burger King is banking on its viral “Whopper Whopper” jingle to lift sales as part of the flagging fast-food chain’s turnaround plan, as broader economic uncertainty pushed two big franchisees into bankruptcy.The ad, which aired incessantly during National Football League playoffs in January, has drawn younger customers to its… […]